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ADVERTISING CAMPAIGNS

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GOLDEN CASKET LOTTERY TICKETS
.writer/producer - Nov 1982

Series of radio advertisements done by people like Keith Michell, John Swan, Anne Kirkpatrick, Wendy Stapelton, Doug Parkinson, Renee Geyer and Normie Rowe to back up a $50,000 campaign by Golden Casket to try and hold it's share of the "soft" gambling dollar. That's Carol pictured on the page "A Career In Advertising (part one)" holding samples of the new style Golden Casket Tickets she designed to tie in with the new jingle.

Above: Carol Lloyd captured on film in more recent times

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FOSTER'S LAGER
"Have A Foster's Instead"
.writer/producer 1984
National radio and television campaign
for Foster's beer

Nothing hits the spot like a Foster's
Brewed to beat the great Australian thirst
Nothing tops it off like a Foster's
It's even better when you have a Foster's thirst
Nothing's got the lot like a Foster's
Australia's beer enjoyed around the world
While others keep on trying
Foster's keeps our flag a-flyin'
Nothing hits the spot
Nothing's got the lot
     [Blue voice over]
There's nothing  like a Foster's
Have a Foster's instead

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Above & Below: Carol giving her usual 150% effort out front of Railroad Gin in 1995
(Copyright: Debra Mayes)

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